Changes are a brewing...

We at Velo + appreciate and respect the role that the independent bike shop has had in shaping our sport, as well as its participants. Having said that, we can also see that the future of cycling retail lies in "concept stores" and mass merchandising. Given this reality, we will be moving to a new format for the shop, focusing on a single brand and its associated product lines. We can't say which brand this is yet, as the paperwork still needs to be finalized; expect an announcement in the coming month. Without giving too much away, we are stoked to get to work with such industry legends as Keith Bontrager, Gary Fisher, and Lance Armstrong.

Stay tuned!